Social Media Society’s first course took place Wednesday, November 11th at the Yale Club, and Comm Club was really happy to be able to attend. We were able to learn how professionals in the advertising/marketing/communications industry were using Facebook to connect customers to their brands and provide a fun and interactive way to create conversations between them. Here are some of the key takeaways we learned that we thought most college-age Facebook users would not be aware of:
- Have a plan – whether your creating a group or fan page for your student organization think about maximizing your fans engagement by creating a content calendar when you know how often you’ll post and update and what it will be about.
- Utilize FBML to customize your fan page - FBML is Facebook’s simple HTML like code that lets you bold, link, tag and add video/pictures to the page layout. It’s very easy to learn and will make a big difference in what your page looks like
- Use custom tabs – These will allow you to add content specific to what works for your club or organization.
- Ads – Facebook ads are becoming more and more popular. When you create your next event for your student club, notice that there is an option to click “Promote This Event.” You can easily spend a small amount of money to have an ad for your event appear on user’s pages based on age, location and even university.
Special thanks to Persia Tatar, Founder, Social Media Society and Benjamin Weisman, Vice President, Creative Director, MRM Worldwide – Princeton for leading the course and inviting Comm Club to be a part of it.
Twitter 101 is this Thursday and student tickets are only $25!
Interested in learning more about the Social Media Society? Email us at email@example.com
Written by Natan Edelsburg
Edited by Sara Saldi